Crunchyroll has rolled out a new India-focused brand campaign titled “Ready to Anime?”, featuring actors Rashmika Mandanna and cricketer Shubman Gill, who are the company’s brand ambassadors in the country. The two-part ad series aims to show anime further in mainstream entertainment spaces, including live cricket and popular streaming shows.
The first film will premiere during the ICC Men’s T20 World Cup. The campaign will also appear during Shark Tank India Season 5 on Sony LIV. A second film is scheduled to air during the upcoming IPL season.
According to a 2025 study conducted by the National Research Group and commissioned by Crunchyroll, 62% of surveyed general entertainment viewers in India said they either “like” or “love” Japanese anime. Among teenagers, that number rises to 74%, making them the most engaged segment in the survey.
Raúl González Bernal, vice president of regional marketing at Crunchyroll, said the company sees anime becoming a routine part of Indian entertainment habits. He added that pairing an established anime fan like Rashmika with someone newer to the medium like Shubman shows how the audience base is widening beyond traditional circles.
The campaign was developed by Tilt Brand Solutions and produced by StudioQ, both under Quotient Ventures Pvt Ltd. It will run across television, connected TV platforms, digital, and social media as part of a nationwide rollout.
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2026-02-12 13:39:00
