TRAI fines Reliance Jio, Bharti Airtel, Vodafone Idea, BSNL for not being able to Control Spam

a media Report According to this, this penalty has been imposed on Bharti Airtel, Reliance Jio, Vodafone Idea and government telecom company Bharat Sanchar Nigam Limited (BSNL). Even before this, fines have been imposed on these companies under the Telecom Commercial Communication Customer Preference Regulations (TCCCPR). Recently TRAI has imposed a fine of around Rs 12 crore for failing to deal with spam calls and messages. Including the previous fine, the total amount of fine is approximately Rs 141 crore. TRAI has requested the Department of Telecom (DoT) to recover this fine.

TCCCPR was implemented in 2010. Its purpose is to protect subscribers from spam calls and messages. TRAI’s new rule called message traceability has been implemented from December 11. This rule will help in reducing spam messages. This rule was to be implemented from December 1 but it was postponed on the request of telecom companies. However, the actual deadline for this was October 31.

With the new system, the person sending the message can be tracked till its delivery. With this, the involvement of telemarketers and other parties in sending messages can be detected. TRAI has said that this rule will not cause delay in receiving important messages like one-time password (OTP). OTP is used for banking and other services. In the new system, such promotional and spam messages which are not sent by registered firms will be blocked. More than 27,000 firms have registered for this. Recently, Bharti Airtel had said that more than 8 billion spam calls have been warned on its network. About two and a half months ago, the company had launched a solution based on Artificial Intelligence (AI) to deal with the problem of spam calls and messages. After this, the company’s subscribers receive warnings when they receive spam calls and messages.