TCL overtakes Samsung in Mini LED shipments in 2024 TV market grabs top position

TCL has overtaken a giant electronic maker like Samsung in terms of smart TV sales. The reason for this is said to be the increase in demand for Mini LED TV. Significant growth has been registered in the Mini LED TV market in the second quarter of 2024. TCL has benefited from this, and it has overtaken Samsung in the field of shipments as well as profits.

Samsung has been overtaken by TCL. The Chinese company TCL has been chasing Samsung in the smart TV segment for a long time. ITHome According to the Display Supply Chain Consultants (DSCC) report, the Mini LED TV market has seen huge growth in the second quarter of 2024. There has been a big boom in the global television industry. It is worth noting that Chinese brands have contributed more to this boom, of which TCL is at the top. The company has once again secured the top position in Mini LED shipments.

If we look at the data of high-end TV shipments, it has increased by 44% year-on-year in the second quarter of the year. While profits have increased by 28%. Shipments of OLED TVs have increased by an average of 21%. While revenue has increased by only 5%. The Mini LED TV market has gone far ahead here. Shipments of Mini LED TVs have increased by 68%. At the same time, revenue has increased by 60%. This shows that a big shift has been seen in the global TV market in the second quarter.

Chinese companies seem to be dominating here, with TCL and Hisense on top. Shipments of TCL’s high-end TVs have grown by 78% on a year-on-year basis. The company’s profit has grown by 81 percent. Xiaomi has also overtaken Sony. Xiaomi has now come ahead of Sony. Xiaomi has now come to the 5th position in this segment. TCL has pushed Samsung to the second position in terms of Mini LED shipments, which was consistently at the top for the last three years. Samsung’s Mini LED shipments have declined by 23%. Year-on-year the company’s shipments have decreased by 19%.

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Arvind Patel, hailing from Ahmedabad, is an avid gamer who turned his hobby into a career. With a background in marketing, Arvind initially worked with gaming companies along with top new agencies to promote their products. His articles now focus on market trends, game marketing strategies, news, and the business side of the gaming industry.