ITHome’s Report Amap, one of China’s leading navigation platforms, has officially launched its first English-language map targeting foreign users. The move will reportedly make travel to China more accessible for non-Chinese speakers. Apart from this, the app developer believes that this will also boost the tourism industry.
Currently, the English map is in the beta testing phase and is only available to foreign users based in China. The report states that on iOS devices, the app includes a language setting function, but the English option is showing a greyed out button, with a message – “The system is not yet supported.” Amap has clarified that this feature is still being tested and will be gradually implemented in the coming time. The app version available on Google Play and App Store also shows Chinese language by default.
Amap’s appeal extends far beyond navigation. With a peak of 280 million daily active users during the 2023 Mid-Autumn Festival, the platform provides real-time traffic updates, electric vehicle charging station locations, restaurant reservations, and leisure travel assistance. Its integration with Alibaba’s ecosystem, connecting with platforms like Alipay, Fliggy, Ele.me and Koubei, makes it a one-stop solution for users looking for local services, food delivery, travel recommendations and hotel booking.
The report shows that Amap recorded 280 million daily active users during the 2023 Mid-Autumn Festival, providing real-time traffic updates, electric vehicle charging station locations, restaurant reservations, and holiday travel assistance. The platform is integrated with Alibaba’s ecosystem, connecting users to services like Alipay, Fliggy, Ele.me and Koubei for local services, food delivery, travel planning and hotel booking.
The introduction of the English map is expected to simplify travel for foreign tourists in China by removing language barriers, in line with efforts to attract more international tourists.
Amap recorded 280 million daily active users during the 2023 Mid-Autumn Festival, providing real-time traffic updates, electric vehicle charging station locations, restaurant reservations, and holiday travel assistance. The platform is integrated with Alibaba’s ecosystem, connecting users to services like Alipay, Fliggy, Ele.me, and Koubei for local services, food delivery, travel planning, and hotel bookings.
The introduction of an English map is expected to simplify travel for foreign tourists in China by addressing language barriers, aligning with efforts to attract more international visitors.
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